4. Who would be the audience for your media product?

4. Who would be the audience for your media product?

Above I have uploaded a picture of our ideal target audience for our media product. We are aiming our final product at people aged 16-21. At first our target audience was 18-25, but we changed our idea and decided to set our story in a college. We therefore changed our target audience to college pupils, college leavers and university students. To help us reach this conclusion, we asked a mixed group of 8 people the following questions:

1.       Name

2.       Age

3.       What films do you like other than Drama?

4.       What type of music do you like?

5.       What type of magazine do you read?

6.       Do you play Games Consoles?

7.       What are your favourite TV shows?

8.       What do you do on the weekend?

9.       What do you spend your money on?

10.   What websites do you visit?

11.   What phone do you have ?

I have embedded a sample of one of the interviews we filmed.

                                

As our story is about two pretty girls, who kill a boy and have no remorse, this leads us to believe our target audience to be more towards males.

We are aiming our final product at working class and middle class students; this is because our film is located in a government funded college. We feel our product can relate to a wide audience as it follows the normal life of 16-18 year old girls.

We asked our target audience to name some of their favourite films from the past couple of years:

·         Kidulthood

·         Adulthood

·         Project X

·         Paranormal Activity

·         Final Destination

·         Orphan

The majority of these films are dramas/horrors, this matched with our target audience research as we choose to target our film at people in college or who have recently left college as they would be able to relate with the lifestyle of our characters. When we showed the group our film, they said some of the following comments about our film:

·         ‘I want to see what happened next.’

·         ‘It leaves you in suspense and wanting to know what happened before.’

·         ‘These girls remind me of girls from my college.’

From these comments, we found that our film matched our ideal target audience. The group believed they would be able to relate to our movie.